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Sep 4, 2025
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Abstract

To face the digital economy era, micro, small, and medium enterprises (MSMEs) must digitize their payment systems. To improve transaction efficiency, one digital payment method is the Quick Response Code Indonesian Standard (QRIS). This study aims to determine whether the QRIS method as a digitalization strategy can be used at the Mamafi Mochi MSME located on Car Free Day (CFD) Boulevard, Makassar. The goal of this study is to ascertain the feasibility of using the QRIS method as a digitalization strategy. This study conducted in-depth interviews with 30 consumers. The study found that QRIS significantly improves operational efficiency, enhances the feasibility aspect of MSME businesses, and enhances the consumer transaction experience. In addition, QRIS helps speed up payments and reduces dependence on cash. Furthermore, this study found that limitations in digital literacy are a major problem for MSMEs. Based on these findings, it is recommended that MSMEs acquire better digital literacy and receive regular training to utilize the potential of QRIS to support their business sustainability. It is hoped that digitalization can be a strategic step for MSMEs to face market changes and consumer demands in the modern era.

Keywords

QRIS Business feasibility Digitalication Payment systems Car Free Day CFD

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How to Cite
Saharuddin, S., Nafia, H., Judia, J., & Herma, H. (2025). Analisis Kepuasan Pelanggan dengan Penggunaan Sistem Pembayaran Digital. Management and Accounting Research Journal, 5(2), 156-165. Retrieved from https://www.jurnal.ilrscentre.or.id/index.php/mars/article/view/141
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